Episode #9 - The Value of a Brand Partnership on Amazon with Corey Ganim. Controlling Distribution and more!
Online Selling Partner Podcast
Building Trust and Relationships for Successful Brand Partnerships on Amazon
This chapter discusses the importance of building trust and relationships with brand partners on Amazon. It highlights a case study of successful brand partnership, where the speakers sold a thousand candles compared to another seller's 18. The chapter emphasizes the benefits of being a trusted partner who understands the brand's goals and the negative impact of multiple resellers on a brand's growth.
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