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Risk management and compliance involve influencing human behavior. Behavioral scientist Christian Hunt discusses bringing behavioral science to ethics and compliance by understanding human risk and minimizing exposure. Human behavior is influenced by past experiences, societal influences, and context, highlighting the importance of empathy, influence, trust, and rapport in safety leadership.
The podcast delves into key behavioral drivers like experience, knowledge, and group influence and how they shape decision-making. People leverage past experiences to inform current choices, and group influence often overrides individual conclusions. Behavioral interventions are explored as tools to influence behavior, emphasizing the need to understand human perspectives and tailor interventions accordingly.
The framework 'HUMANS' is introduced to analyze rule effectiveness based on the principles of helpfulness, understanding, manageability, acceptability, normality, and salience. Each factor influences compliance and rule effectiveness differently, emphasizing the need to consider human perceptions and responses when crafting and implementing rules or interventions.
Compliance is discussed as an outcome rather than a process, emphasizing the importance of focusing on the end result rather than just following a set procedure. It questions the assumption that a perfect process guarantees the desired outcome, highlighting the need to adapt to changing environments. The podcast stresses the significance of measuring the effectiveness of training and compliance rules based on outcomes rather than activities like attendance.
The podcast emphasizes the importance of designing rules and training programs with a focus on facilitating good behavior from the majority rather than solely targeting rule breakers. It cautions against creating a culture of distrust by assuming non-compliance and highlights the benefits of providing structures that encourage positive behavior. The podcast suggests that understanding human tendencies and designing interventions accordingly can lead to more effective compliance strategies.
In this episode, Mary Conquest speaks with Christian Hunt, author of 'Humanizing Rules' and founder of Human Risk, a consultancy and training firm that brings behavioral science to ethics & compliance.
Christian helps Safety practitioners understand and minimize their exposure to human risk, and he begins by explaining why he wrote his latest book.
Packed with entertaining anecdotes, this lively conversation explores the 3 key drivers of human behavior and introduces a simple framework (‘HUMANS’) that will help EHS professionals evaluate and design behavioral interventions (e.g. a new rule or communication program).
Throughout the interview, Christian emphasizes the importance of looking at things from the workers’ perspective - who are humans, not robots:
“Think not about what we would like people to do, but what they're likely to do.”
In this action-packed episode, we also learn 6 golden rules of compliance, including ‘Compliance is an outcome, not a process’, and ‘Just because you can doesn’t mean you should’.
This was Christinian’s second appearance on our podcast (his first was episode 4), and we hope he returns for a third time!
Find out more about Christian’s work:
Human Risk | Make your compliance programme more effective
Christian’s new book: ‘Humanizing Rules’:
Humanizing Rules: Bringing Behavioural Science to Ethics & Compliance
Christian’s Podcast:
Books recommended by Christian:
“Thinking Fast and Slow” by Daniel Kahneman –
https://www.amazon.com/dp/0374533555
“Influence is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen” by Zoe Chance – https://www.amazon.com/dp/198485433X
Christian Hunt on Linkedin: https://www.linkedin.com/in/humanrisk/
Safety Labs is created by Slice, the only safety knife on the market with a finger-friendly® blade. Find us at www.sliceproducts.com
If you have any questions, please email us at safetylabs@sliceproducts.com
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Listen to the best highlights from the podcasts you love and dive into the full episode