The $100 MBA Show MBA2632 Why Most People Don’t Want What You’re Selling (And That’s OK)
Jun 2, 2025
Feeling frustrated that your amazing product isn't flying off the shelves? You're not alone! Discover why most people won’t want what you’re selling and how this can actually be a golden opportunity. Learn the art of targeting the right audience by narrowing your focus and embracing the uniqueness of your business. Omar shares practical tips on effective communication and the power of authenticity in making meaningful connections. Transform your approach to selling and watch your business grow!
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Accept Most Reject Your Offering
- Most people won't want what you're selling, and that's expected and normal.
- Success comes from embracing this fact and focusing on those who truly need your product.
Sell To The Convinced
- Target people already convinced about your product type instead of trying to convince everyone.
- Selling to those already bought in makes closing deals much easier.
Uber's Targeted Customer Strategy
- Uber focuses on customers who normally take cabs, especially during inconvenient times like rain.
- They avoid targeting mass transit users, instead advertising at places like airports where cabs are common.