MBA2632 Why Most People Don’t Want What You’re Selling (And That’s OK)
The $100 MBA Show
00:00
Attracting the Right Audience by Embracing Specificity
This chapter emphasizes the significance of defining a target audience to effectively attract ideal customers. It explores the role of psychographics in understanding audience needs and highlights successful examples of businesses that thrive by embracing uniqueness and polarization.
Transcript
Play full episode
