The Creative Penn Podcast For Writers Kickstarter For Authors With Oriana Leckert
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Feb 24, 2025 Oriana Leckert, the head of publishing at Kickstarter and an accomplished author, provides an insightful look into crowdfunding for authors. She discusses various types of Kickstarter campaigns and highlights unique rewards that authors can offer to backers. Oriana reveals common mistakes that lead to failed campaigns and the importance of a pre-launch page. She also emphasizes the need for a visually appealing project page to attract potential funders, ensuring that authors can effectively bring their creative visions to life.
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Kickstarter's Transformation
- Kickstarter has shifted from a last resort to a career-transforming tool for authors.
- It allows authors to connect with readers, build their brand, and test ambitious projects.
Unique Rewards
- Think beyond merchandise; offer unique digital and experiential rewards.
- Engage backers with exclusive content or skills related to your writing.
DInneman's Unique Rewards
- Author Matt Dinneman offered unique rewards on Kickstarter.
- For a certain pledge, he would kill off backers in his next book.
