

The harsh truth about online advertising with Bob Hoffman
May 13, 2024
Bob Hoffman, an online advertising expert, delves into the problematic state of digital advertising, questioning its effectiveness and societal impacts. Topics include the importance of creativity in overcoming challenges, critique of personalized advertising, navigating brand strategy, risks of online advertising, complexities of data usage, and the decline in advertising effectiveness due to a lack of creativity.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 3min
Critique of One-to-One Personalized Advertising in Marketing
02:36 • 2min
Navigating Brand Strategy and Unveiling the Dark Side of Online Advertising
04:21 • 5min
Risks and Negatives of Online Advertising
09:41 • 12min
Diving into the Complexities of Online Advertising
22:09 • 3min
The Importance of Creativity in Advertising
25:19 • 18min
The Refrigerator Test and Online Brands
43:40 • 5min