18min chapter

Let's talk branding cover image

The harsh truth about online advertising with Bob Hoffman

Let's talk branding

CHAPTER

The Importance of Creativity in Advertising

This chapter discusses the decline in advertising effectiveness due to the industry's emphasis on technology at the expense of creativity. It highlights concerns about industrialization in advertising agencies and the importance of diverse creative voices. The debate on the relevance of brands in the online world is explored, emphasizing the significance of familiarity and comfort in consumer choices.

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