5min chapter

Let's talk branding cover image

The harsh truth about online advertising with Bob Hoffman

Let's talk branding

CHAPTER

The Refrigerator Test and Online Brands

Exploring the 'refrigerator test' and the success of online brands, the chapter discusses the impact of promises in advertising and struggles to recall specific online brands that have countered the test. The guest promotes two free downloadable books with hints at future purchase options, closing with expressions of gratitude and well wishes.

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