The Complex Sneakers Podcast Why Clot’s Edison Chen Left Nike For Adidas
Jan 26, 2024
Edison Chen, co-founder of Clot, a streetwear brand blending Eastern and Western influences, discusses his bold shift from Nike to Adidas. He reveals how the new partnership grants him creative freedom and resources to expand his sneaker vision. Chen nostalgically reflects on the days of sneaker line-ups and the evolving sneaker culture. The conversation also highlights the importance of collaboration in design and the cultural significance of sneakers today, showcasing Chen's journey and inspirations throughout his career.
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Lining up for Sneakers Back Then
- Edison Chen reminisced about lining up for sneakers like Atmos for hours in the early 2000s.
- He highlighted the value of investing time over money in sneaker culture back then.
Sneaker Culture Needs Reboot
- Sneakers' meaning shifted from personal joy to financial gain over time.
- Edison believes sneaker culture needs a reboot to restore passion and authentic connection.
European Artisan Visits Inspire
- Edison traveled Europe visiting shoemakers to gain inspiration beyond sneaker design.
- He learned from artisans with centuries of history shaping his vision for creating beyond surface aesthetics.