Why Clot’s Edison Chen Left Nike For Adidas
The Complex Sneakers Podcast
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Creative Transitions: From Nike to Adidas
This chapter chronicles the speaker's transformative journey from Nike to Adidas, highlighting the exploration of global artisanship and the need for creative freedom in sneaker design. It delves into the challenges and strategic planning involved in transitioning brands while fostering an innovative company culture. The narrative is enriched with anecdotes from memorable presentations and collaborations, particularly with The North Face, that showcase the intersection of fashion and functionality.
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Transcript
