Shoe Dog

Join Ashto and Jonesy in this week’s episode as they delve into the fascinating world of Nike and its founder Phil Knight. In his candid and captivating memoir Shoe Dog, Knight reveals the inside story of Nike's early days as a daring start-up and its evolution into one of the most iconic and profitable brands in the world.

Fresh out of business school in 1962, Knight borrowed $50 from his dad to import high-quality, low-cost athletic shoes from Japan. With a lime green Plymouth Valiant as his makeshift store, he grossed $8,000 in his first year. Today, Nike's annual sales top $30 billion, making it an exceptionally influential global company. 

But Knight's story is not just about business success; it's also about taking the unconventional path and chasing your dreams. In Shoe Dog, he recounts the many risks and setbacks he faced in building the Nike brand, and the formative relationships with his first partners and employees.

Knight acknowledges the role of luck in his success, and encourages us to have faith in ourselves and in faith itself (however we define it). Through hard work and belief in our mission, we too can achieve our dreams and reach our fullest potential. Shoe Dog illustrates the power of grit, determination, and a shared vision in creating a brand that changed everything.

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