The Marketing Millennials The Playbook Behind Organic Social Success with Jori Evans, Director of Social at MANSCAPED | Ep. 386
Jan 23, 2026
Jori Evans, Director of Social at MANSCAPED and a marketing innovator known for her viral campaigns, shares insights on creating a successful organic social strategy. She reveals how MANSCAPED taps into the talents of diverse creators, balancing bold humor with brand safety, especially for events like the Super Bowl. Jori discusses the success of campaigns like Face Pics vs. D*** Pics and the importance of prioritizing shares over likes. Plus, she highlights the role of meme culture in driving brand conversations and the future of organic reach amid evolving digital landscapes.
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From Jewelry Broker To Social Lead
- Jori Evans started as a comms major, then sold jewelry and ran marketing for an estate jewelry site before moving to Microsoft and big-brand social.
- Those early celebrity placements and enterprise experience shaped her social marketing instincts and red-tape navigation.
Let Creators Improvise And Blow Up
- Jori found improv creator Mark Rivier during COVID and gave him wide creative freedom under a loose contract.
- That hands-off approach produced authentic content and led to Mark blowing up on Twitch and live shows.
Create A Compensated Makers Network
- Build a Makers Network: recruit hungry film students and creators and compensate them to make organic content.
- Give very short briefs, minimal red tape, and let creators execute quickly for authentic viral work.