Jori Evans

Jori Evans, Director of Social at MANSCAPED and a marketing innovator known for her viral campaigns, shares insights on creating a successful organic social strategy. She reveals how MANSCAPED taps into the talents of diverse creators, balancing bold humor with brand safety, especially for events like the Super Bowl. Jori discusses the success of campaigns like Face Pics vs. D*** Pics and the importance of prioritizing shares over likes. Plus, she highlights the role of meme culture in driving brand conversations and the future of organic reach amid evolving digital landscapes.