Hospitality Daily Podcast Fishing, Focus, and the Future of Lifestyle Hospitality - Jeremy Wells
Jan 16, 2026
Jeremy Wells, a leading figure at Longitude Branding Agency and partner at Flyover Developments, discusses his latest endeavor—a fishing resort in the Ozarks. He shares insights on his immersive design process, which involves vintage fishing books for inspiration. The conversation delves into the future of hospitality, emphasizing a shift towards localized and authentic experiences. Wells argues that independent hotels offer unique, community-focused stays, contrasting with cookie-cutter brands and promoting local pride to ensure lasting success.
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Deep Immersion Into Fishing Culture
- Jeremy bought nearly 150 vintage fly-fishing books and period wildlife art to immerse himself in the fishing culture for the Ozarks property.
- He plans to repurpose these items for a property library and wall art to create authentic guest experiences.
Localized Authenticity Matters
- Localized, rooted design creates authenticity that can't be copy-pasted across markets.
- Jeremy believes independent hotels must be unique and relevant to the community to succeed.
Get Boots On The Ground
- Spend time on the ground in a market to learn its culture before developing a property.
- Involve the community so the project feels like it has always belonged there and inspires local pride.
