Jeremy Wells

Jeremy Wells, a leading figure at Longitude Branding Agency and partner at Flyover Developments, discusses his latest endeavor—a fishing resort in the Ozarks. He shares insights on his immersive design process, which involves vintage fishing books for inspiration. The conversation delves into the future of hospitality, emphasizing a shift towards localized and authentic experiences. Wells argues that independent hotels offer unique, community-focused stays, contrasting with cookie-cutter brands and promoting local pride to ensure lasting success.