This book surveys the history of humankind from the Stone Age to the 21st century, focusing on Homo sapiens. It divides human history into four major parts: the Cognitive Revolution, the Agricultural Revolution, the Unification of Humankind, and the Scientific Revolution. Harari argues that Homo sapiens dominate the world due to their unique ability to cooperate in large numbers through beliefs in imagined realities such as gods, nations, money, and human rights. The book also examines the impact of human activities on the global ecosystem and speculates on the future of humanity, including the potential for genetic engineering and non-organic life.
Rapinder Dhinsa is the Director of Mass Marketing at Make-A-Wish Canada, and she's an expert in the ever-changing, always-evolving donor landscape. Rapinder shares with us the best ways for nonprofits to engage with younger donors and to connect meaningfully with diverse audiences.
Drawing on her storytelling background and years of experience in nonprofit marketing, Rapinder discusses practical strategies and challenges that nonprofits face when adapting to shifting donor expectations. She also reflects on the importance of inclusive fundraising practices and the future of philanthropy.
We cover:
- Rapinder’s personal journey, from storytelling in grade school to leading mass marketing efforts at Make-A-Wish Canada.
- Trends in the new donor landscape: How younger donors and diverse communities are shaping the future of giving.
- The challenges nonprofits face in staying relevant and how to avoid performative or surface-level engagement.
- Strategies for building trust through storytelling, transparency, and digital platforms.
- Make-A-Wish Canada’s approach to inclusion and how it connects with the communities it serves.
About Rapinder Dhinsa
Rapinder Dhinsa is an expert strategist and storyteller, and helps guide nonprofit organizations with a holistic approach to fundraising. She has worked with numerous organizations across Canada and the U.S., including UNICEF Canada, Save the Children, MSF/Doctors Without Borders, Guide Dogs for the Blind, CAMH and many others. She is a self-proclaimed fundraising nerd and is passionate about serving great missions to make the world a more compassionate and just place — and is thrilled to be doing that in her current role as Director of Mass Marketing with Make-A-Wish Canada.
Resources and Links:
This Episode Sponsored By Neon One:
Convincing your board to invest in nonprofit tech can feel like a challenge. That’s why Neon One created ‘6 Steps to Sell Your Board on Nonprofit Technology.’ This guide walks you through identifying your needs, showing how technology can streamline operations, and tackling common objections—all to make your case confidently. Visit neonone.com/julia to download it free and empower your mission with the right tools.
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
Nonprofit Nation with Julia Campbell 