Rapinder Dhinsa

Rapinder Dhinsa, Director of Mass Marketing at Make-A-Wish Canada, is an expert in nonprofit marketing and storytelling. She shares insights on engaging younger and diverse donors, emphasizing the importance of authentic connections. Rapinder discusses the power of storytelling in fostering trust and enhancing fundraising efforts, while also exploring the challenges nonprofits face in adapting to new donor expectations. With a focus on digital transformation and inclusive practices, she highlights the future of philanthropy as it merges nostalgia with innovation.