The Front Row Podcast for Entrepreneurs Instagram Lead Machine: How to Use ManyChat the Right Way in 2025 with Mel Eilers
Apr 29, 2025
Join ManyChat expert Mel Eilers, who specializes in helping brands create personalized connections through DM automation. In this engaging discussion, Mel reveals how Instagram and ManyChat are evolving together and why DM automation is crucial for lead generation. She shares practical strategies, like designing effective conversational flows and using conditional logic for personalization. Mel also presents compelling case studies illustrating successful lead generation, along with tips on avoiding common pitfalls in automation.
AI Snips
Chapters
Transcript
Episode notes
DM-First Marketing Wins
- ManyChat is a Meta-verified chat marketing platform that automates Instagram DMs so you keep users on-platform.
- Keeping the journey inside DMs boosts conversion by eliminating link-in-bio friction.
Collect Emails Inside The DM
- Do use ManyChat to gather name and email inside DMs instead of sending users to link-in-bio landing pages.
- This short, 20-second DM journey drives far higher opt-in conversion rates.
Structure Flows Like Conversations
- Build flows like real conversations: greet, confirm intent, give value, then ask for name and email.
- Always close the conversation so users know the flow is complete and won’t wait for more messages.