Mel Eilers

Join ManyChat expert Mel Eilers, who specializes in helping brands create personalized connections through DM automation. In this engaging discussion, Mel reveals how Instagram and ManyChat are evolving together and why DM automation is crucial for lead generation. She shares practical strategies, like designing effective conversational flows and using conditional logic for personalization. Mel also presents compelling case studies illustrating successful lead generation, along with tips on avoiding common pitfalls in automation.