The podcast discusses post-pandemic retail challenges, focusing on athleisure trends and AI solutions. Topics include rise of resale brands, sustainability in retail, Amazon's dominance, generative AI impact, and revolutionizing retail feedback with social commerce and customer insights.
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Quick takeaways
AI tools enhance e-commerce personalization through data and generative AI for better consumer connections.
Resale brands see growth among millennials and gen Zs by promoting value and sustainability through rental and resale options.
Deep dives
AI Capabilities Enhancing Personalization in E-commerce
Retailers are leveraging AI tools to enhance personalization in e-commerce by utilizing data and generative AI to establish more personalized connections with consumers. With the abundance of choices in online shopping, retailers aim to drive better conversion rates by creating personalized web and mobile pages tailored to individual preferences, thereby increasing sales in the digital space.
Resale Brands Embracing Value and Sustainability
Resale brands, fueled by a demand for value and sustainability, are experiencing double-digit growth, particularly among younger generations like millennials and gen Zs. Companies such as Rent the Runway and ThredUp are reshaping the wardrobe industry by offering rental and resale options that promote recycling and reuse of clothing in good condition, catering to environmentally and socially conscious consumers.
Social Commerce and Image-Based Shopping Driving Conversion
The rise of social commerce, live streaming, and image-based shopping is transforming the retail landscape by increasing conversion rates. Retailers are capitalizing on social platforms to engage shoppers through influencers, brand campaigns, and video shopping, streamlining the shopping experience and enhancing customer engagement. By curating assortments and providing transactional images, retailers are reducing friction in the buying process and improving overall customer satisfaction.
Today’s guest is Poonam Goyal, Sector Head and Senior eCommerce and Athleisure Analyst at Bloomberg Intelligence. Given post-pandemic retail and logistics trends, athleisure is frequently a ‘canary in the coal mine’ for many business challenges across supply chains and online marketing. She joins Emerj Senior Editor Matthew DeMello to talk about the eCommerce space more broadly through the lens of athleisure and how AI capabilities are helping to solve many of these challenges. To access Emerj’s frameworks for AI readiness, ROI, and strategy, visit Emerj Plus at emerj.com/p1.
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