The AI in Business Podcast
A Post-Pandemic Autopsy of Retail and eCommerce Challenges - with Poonam Goyal of Bloomberg Intelligence
Mar 12, 2024
The podcast discusses post-pandemic retail challenges, focusing on athleisure trends and AI solutions. Topics include rise of resale brands, sustainability in retail, Amazon's dominance, generative AI impact, and revolutionizing retail feedback with social commerce and customer insights.
20:56
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Quick takeaways
- AI tools enhance e-commerce personalization through data and generative AI for better consumer connections.
- Resale brands see growth among millennials and gen Zs by promoting value and sustainability through rental and resale options.
Deep dives
AI Capabilities Enhancing Personalization in E-commerce
Retailers are leveraging AI tools to enhance personalization in e-commerce by utilizing data and generative AI to establish more personalized connections with consumers. With the abundance of choices in online shopping, retailers aim to drive better conversion rates by creating personalized web and mobile pages tailored to individual preferences, thereby increasing sales in the digital space.
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