Revolutionizing Retail Feedback: Social Commerce and Customer Insights

This chapter explores the challenges of choice overload in the entertainment industry and the emergence of social commerce and image-based shopping. It emphasizes the significance of customer reviews in shaping purchase decisions and improving product quality, using Rent the Runway as a case study. The dialogue delves into the evolving relationship between resale and traditional retail, highlighting the communal aspect of feedback sharing and the future potential of integrating wearable tech for enhanced customer experiences.