Sept. 5, 2024 | Kia America COO Steve Center; Biden to block U.S. Steel sale to Nippon

Steve Center, the COO of Kia America, discusses the brand's impressive 4.3% sales growth, driven mainly by electric vehicles and the new EV9 crossover. He emphasizes the balanced approach Kia is taking, blending gasoline vehicles with hybrids and fully electric models. The conversation also touches on the competitive EV landscape, including challenges in infrastructure, consumer demand, and the impact of policy changes on the electric vehicle market. Additionally, the podcast highlights the potential implications of President Biden's intervention in the U.S. Steel acquisition.