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Kia's Thriving EV Strategy
This chapter explores Kia's impressive sales growth amidst industry challenges, emphasizing a 4.3% rise in U.S. sales driven by the EV segment and the launch of the EV9 three-row crossover. The discussion also delves into Kia's balanced approach of maintaining gasoline vehicles while transitioning to hybrids and fully electric models, alongside production updates from their Georgia factory.