

First Time Founders with Ed Elson – How Bobbi Brown Built A Beauty Empire
82 snips Mar 2, 2025
Bobbi Brown, founder of Bobbi Brown Cosmetics and Jones Road Beauty, shares her insightful journey through the beauty industry. She discusses the evolution of personal branding and the impact of social media in reaching audiences. Bobbi reveals her transformation from makeup artist to entrepreneur, overcoming challenges while balancing family life and business. Hear about launching Jones Road amidst a pandemic, her new projects, and the drive behind empowering women through beauty and self-acceptance in her latest ventures.
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Unlikely Beginnings
- Bobbi Brown's parents stopped punishing her for bad grades, assuming she wouldn't amount to much.
- Her mother suggested she become a makeup artist, leading her to create her own college major.
The Natural Look
- Bobbi Brown pioneered the natural makeup look, using colors that matched the person's actual skin tone.
- Many people criticized this approach, saying it wasn't "in" and that she wouldn't succeed.
Early Success and Balancing Act
- Bobbi Brown's company became a hit, selling her lipstick at Bergdorf Goodman.
- She balanced the rapid growth of her business with raising two young children.