First Time Founders with Ed Elson – How Bobbi Brown Built A Beauty Empire
The Prof G Pod with Scott Galloway
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Navigating Personal Branding in Beauty
This chapter explores the evolution of personal branding in the beauty industry, highlighting the shift from celebrity spokespersons to brand owners. It also emphasizes the critical role of social media in engaging younger consumers, while addressing the challenges related to authenticity and self-esteem.
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