Launching Jones Road: A Beauty Revolution

In this chapter, the speaker shares insights from the launch of their beauty brand, Jones Road, which took place after a lengthy non-compete agreement. They reflect on the pivotal decisions made amidst a global pandemic, emphasizing the blend of intuition and personal philosophy that shaped their approach. The chapter also discusses the evolution of the beauty industry, the direct-to-consumer model, and the transformative role of social media in modern marketing strategies.