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Explore the battle for Gen Z shoppers on social media with tech giants vying for dominance. Learn about the legal challenges around TikTok in the US and the rise of social commerce. Discover how algorithms shape social shopping and the implications of a TikTok ban on the future of social platforms.
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- Big tech giants are competing for Gen Z social shopping habits, with $8.5 trillion industry projections by 2030.
- TikTok Shop onboarding creators, personalizing shopping experiences, and shaping global social commerce dynamics.
Deep dives
TikTok Faces Threat of US Ban Over National Security Concerns
The US Congress has proposed a bill giving TikTok a limited time to sell to a US entity or face a ban due to fears of data privacy. TikTok's parent company, ByteDance, denies sharing user data with the Chinese government. President Biden signed the bill into law, leading to TikTok's legal battle to remain operational in the US. TikTok relies heavily on US ad revenue and aims to expand its social commerce efforts despite regulatory challenges.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode