Social shopping: The battle for Gen Z
Business Daily
00:00
TikTok Shop and Social Commerce
The chapter delves into TikTok's integration of shopping through TikTok Shop, discussing its success due to the platform's advanced algorithm and existing shopping behaviors. It explores the three key categories of discoverability, convenience, and commission, showcasing how Gen Z's preference for TikTok aids in exposure to products and influences purchasing decisions. The chapter also highlights the collaboration between brands and creators on TikTok Shop to promote products authentically and earn commissions, ultimately benefiting both parties.
Transcript
Play full episode
