

049 [Part 1] 2024 Wins and 2025 Game Plans
6 snips Dec 23, 2024
Cory Martin, Broker/Owner of Martin Group, shares insights on scaling teams and prioritizing video over AI for communication. Lawrence Pritchett, Managing Broker at MODUS Real Estate, discusses the balance between production and development opportunities for agents. Meg Schaefer, Founder of Pixel Mentor, highlights using CRM Action Plans to boost marketing efficiency. Scott McAnany emphasizes structured training for agent success. Together, they offer intriguing frameworks and strategies for 2024 and beyond, focusing on collaboration and leveraging technology.
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Team-erage Model
- Consider a "team-erage" model for enhanced collaboration and client experience.
- This structure facilitates cooperation on listings, marketing, and lead management.
Small Team Advantage
- Smaller, specialized teams (8-10 agents) can be more profitable than large team-erages.
- Focus on agent training, operational efficiency, and scalable systems for growth.
Agent Avatar Focus
- Design your team's structure to support a specific agent avatar.
- Create growth paths beyond the initial avatar to retain agents long-term.