Real Estate Team OS
049 [Part 1] 2024 Wins and 2025 Game Plans
Dec 23, 2024
Cory Martin, Broker/Owner of Martin Group, shares insights on scaling teams and prioritizing video over AI for communication. Lawrence Pritchett, Managing Broker at MODUS Real Estate, discusses the balance between production and development opportunities for agents. Meg Schaefer, Founder of Pixel Mentor, highlights using CRM Action Plans to boost marketing efficiency. Scott McAnany emphasizes structured training for agent success. Together, they offer intriguing frameworks and strategies for 2024 and beyond, focusing on collaboration and leveraging technology.
58:53
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Quick takeaways
- Utilizing a cooperative team structure in real estate enhances efficiency and client service by leveraging team members' strengths and resources.
- Exploring real estate development as a growth opportunity allows agents to better serve high-net-worth clients and differentiate themselves in the market.
Deep dives
Building a Collaborative Team Model
A strong emphasis is placed on the benefits of a cooperative team structure in real estate. By collaborating within a team environment, agents can leverage each other's strengths for improved efficiency and client service. This structure fosters an inclusive culture where every team member is actively engaged in the client experience, ensuring that there is always someone available for buyers or sellers. The collaboration also extends to marketing efforts, enabling the team to share resources and reach clients more effectively than individual agents could achieve alone.
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