Transition to a Focused Offer

Transitioning from a web development service to a specialized Conversion Rate Optimization (CRO) agency significantly contributed to the agency's growth. Previously, the agency offered various services but lacked clarity in its positioning, resulting in inconsistent revenue. By focusing solely on CRO, the agency could articulate a clear value proposition for their clients, demonstrating how they could optimize e-commerce sites to achieve better conversion rates. This shift not only attracted clients seeking long-term partnerships but also allowed the agency to charge higher rates for their expertise.