The Economics of Everyday Things Car Washes (Replay)
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Jun 30, 2025 
Brian Cruz, owner of Sergeant Clean, details the booming car wash industry and its surprising growth trajectory. He discusses how technology is transforming customer experiences, making car washes more efficient and eco-friendly. Cruz highlights the rise of subscription models that cater to changing consumer behaviors, and how emotional connections with clients are crucial for success in this modern landscape. He also shares the intriguing backstory of a former Marine who rejuvenated a struggling car wash, illustrating the resilience and innovation within the industry.
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Car Wash Industry Transformation
- Car washes have transformed from outdated to booming, with technology enhancing safety, efficiency, and customer experience.
- Demand shifted from home washing to professional services, making carwashes a $16 billion U.S. industry.
Brian Cruz's Car Wash Journey
- Brian Cruz transitioned from military and corporate jobs to owning 15 modern car washes.
- He revitalized old, unprofitable washes by integrating advanced technology and operational knowledge.
Tech-Driven Customized Washing
- Modern car washes use AI, cameras, and sensors to customize washing per vehicle shape, improving quality and preventing accidents.
- This technology minimizes errors and adapts to different car sizes and features.