Brian Cruz

Brian Cruz, owner of Sergeant Clean, details the booming car wash industry and its surprising growth trajectory. He discusses how technology is transforming customer experiences, making car washes more efficient and eco-friendly. Cruz highlights the rise of subscription models that cater to changing consumer behaviors, and how emotional connections with clients are crucial for success in this modern landscape. He also shares the intriguing backstory of a former Marine who rejuvenated a struggling car wash, illustrating the resilience and innovation within the industry.