Talking ratings and measurement with Bryan Goski of VideoAmp

Bryan Goski, Executive Vice President of Revenue at VideoAmp, dives into the evolving landscape of media measurement. He discusses the challenges and opportunities presented by big data, particularly in sports broadcasting. The conversation highlights the complexities of out-of-home viewership and the need for transparency in television ratings. Goski emphasizes the importance of innovative measurement technologies and clean room technology for secure data exchange, while also addressing the changing dynamics of live sports consumption in today's media environment.