Talking ratings and measurement with Bryan Goski of VideoAmp
Sports Media Watch Podcast
00:00
Understanding the Intricacies of Television Ratings
This chapter explores the intricacies of television ratings, clarifying that they are estimates from Nielsen rather than precise numbers. The hosts emphasize the need for transparency and context in interpreting these ratings, addressing the evolution of local viewership data in the media industry.
Transcript
Play full episode
