How I Built This with Guy Raz cover image

How I Built This with Guy Raz

Springfree Trampoline: Keith Alexander & Steve Holmes (2019)

Aug 30, 2021
55:54

Podcast summary created with Snipd AI

Quick takeaways

  • The founders of Springfree Trampoline prioritized safety and innovation, leading to their success in the trampoline industry.
  • Springfree faced challenges such as the exit of a major retailer, but adapted by investing in their own retail stores and direct-to-consumer sales.

Deep dives

Invention of a Safer Trampoline

Engineer Keith Alexander and businessman Steve Holmes collaborate to create a safer trampoline. They design a trampoline with an inflatable ring instead of a steel frame and use flexible, angled rods for support. They create prototypes, secure patents, and attend trade shows to showcase their invention. They face challenges, including the exit of a major retailer, but continue to invest in their product and expand their distribution network. They open their own retail stores, and their direct-to-consumer model gains traction. The company, Springfree, focuses on safety and quality, with a ten-year warranty. By persevering and adapting their business strategies, they see significant growth and become a leader in the trampoline industry.

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