Don't Write That Book Understanding Your Ideal Reader
13 snips
Dec 14, 2023 Hosts AJ and Mike dive into the importance of defining your ideal reader, challenging common misconceptions like the outdated avatar concept. They discuss targeting readers through emotional and mental states rather than just demographics. Learn how to connect by sharing key moments from your journey and prioritizing the most pressing problems your readers face. The duo emphasizes creating content tailored to your primary audience while also understanding secondary readers. Plus, discover effective research tactics to enhance your writing and marketing strategies.
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Write To A Reader's Earlier Self
- Write to the earlier version of a reader who felt the same desire and obstacle you did, not to a demographic caricature.
- Focus on the emotional state and perceived barriers rather than creating a fictional avatar.
Hearts And Minds Beat Avatars
- An avatar excludes people and misses what actually connects: hearts and minds.
- Target the reader's internal perception, not external demographics, to create emotional connection.
Define Reader By Desire And Obstacle
- Define your ideal reader as desire plus their perceived obstacle to achieving it.
- Use that pair to craft content that makes the reader feel seen and understood.
