DomainSherpa.com DomainSherpa – Down The Rabbit Hole – June 19, 2025: Snag It
Jun 19, 2025
Rob Schutz, Founder of Snagged.com and experienced startup guru, dives into the fascinating world of domain acquisitions. He shares his journey from England to the domain industry and the impact of AI on domain trends, particularly with .ai names. The conversation reveals the complexities around branding, negotiations, and the psychological factors that influence buyers and sellers. Rob also discusses the strategic importance of securing premium domains early in business ventures and explores innovative investment models for domain assets.
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Dangerous In-Person Domain Deals
- Drew Rosner recounted risky in-person domain deals requiring carrying a knife for protection.
- These meetings are often with unusual individuals unwilling to use secure virtual transactions.
Domain Acquisition Predicts Survival
- Founders who prioritize acquiring their domain name early have a higher chance of long-term survival.
- Securing the right domain signals long-term vision versus short-term exit strategies.
Time Your Domain Investment
- Founders should assess if buying a premium domain fits their current budget and growth stage.
- Sometimes starting with a secondary domain and upgrading later is the smarter financial move.