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DomainSherpa – Down The Rabbit Hole – June 19, 2025: Snag It

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Valuing Domain Assets in the Age of AI

This chapter explores the intricacies of domain asset valuation, highlighting the psychological biases that affect ownership perceptions, such as the endowment effect. It examines the rising significance of .ai domains amid the surge of AI investments, while cautioning against overvaluation compared to established .com domains. The speakers discuss the future implications for domain selection and the critical role of memorable names in a shifting digital landscape.

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