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DomainSherpa – Down The Rabbit Hole – June 19, 2025: Snag It

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Unlocking Domain Potential

This chapter explores the largely untapped market of super premium domain names and proposes an innovative model akin to real estate investment trusts (REITs) to manage and profit from these assets. The discussion highlights strategies for capital investment, operational management, and the benefits of shared portfolios, emphasizing the increasing recognition of domain names as valuable financial assets. Additionally, the chapter addresses the challenges of client negotiations and the importance of transparency within the domain industry.

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