Bloomberg Businessweek Dry January Beverages, Food Waste Awareness
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Jan 6, 2025 Grant Hemingway, CEO & Co-Founder of Libby Wines, shares insights on the rising popularity of non-alcoholic wines, emphasizing the benefits of Dry January. He discusses the cultural shift towards moderation and how innovative mocktails are changing social norms. Roni Neff, Associate Professor at Johns Hopkins, tackles the alarming 40% food waste in the U.S. and its severe impact on climate change, likening it to emissions from 42 coal-fired power plants. Together, they highlight the urgent need for sustainable consumption and awareness in both drinking and eating habits.
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Quitting Alcohol
- Carol Massar shares her experience with alcohol-induced headaches, leading her to reduce and eventually quit drinking.
- She observed a similar trend among her friends, especially those starting families and prioritizing rest.
Moderation Trend
- Grant Hemingway observed a growing trend of moderation in alcohol consumption, driven by lifestyle changes and a desire for healthier choices.
- This insight prompted him to co-found Libby Wines, offering non-alcoholic alternatives for wine drinkers.
California Sober
- Tim Stenovec and Carol Massar discuss the concept of "California sober," abstaining from alcohol but using THC.
- Hemingway jokingly attributes his tan to being a Californian, not to alcohol consumption.