Rethinking Wine: The Rise of Non-Alcoholic Beverages

This chapter examines the trend towards moderation in alcohol consumption, particularly focusing on the shift towards non-alcoholic options among consumers. The co-founders share personal anecdotes and insights about the evolving wine industry, highlighting innovations in creating satisfying beverages without alcohol. Additionally, they discuss the cultural implications of this movement, including the growing appeal of mocktails and the impact on social drinking norms.