Mobile Dev Memo Podcast
Season 3, Episode 25: How to launch an app (with Offer Yehudai)
Aug 13, 2024
In this discussion, Offer Yehudai, CEO of Arya and former President of Fyber, shares his insights on launching consumer products. He emphasizes the need for a solid product foundation while balancing quick growth. Offer highlights the importance of understanding audience targets without initial data and discusses optimal metrics to track during product development. He also addresses user engagement, retention strategies, and early monetization approaches, revealing valuable lessons from consumer behavior to enhance intimacy in relationships.
48:50
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Quick takeaways
- Offer Yehudai highlights the crucial transition from B2B to consumer products, emphasizing the need for emotional engagement and understanding individual user value.
- The importance of launching a minimal viable product (MVP) is stressed to facilitate rapid testing and validation, guiding future product iterations based on user feedback.
Deep dives
The Shift from B2B Ad Tech to Consumer Products
The transition from B2B ad tech to consumer products involves a significant shift in focus and understanding of the target market. Ofer Yehudai, having spent years in ad tech, recognized that selling to consumers is distinctly different from selling software to businesses. His journey led him to create ARIA, a platform aimed at enhancing intimacy in relationships, demonstrating a personal connection to the problem he sought to solve. This shift requires not only understanding the technical side but also determining how to emotionally engage and provide value to individual users.
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