Engaging the Disengaged: Lessons from Consumer Behavior

My guest on this episode of the Mobile Dev Memo podcast is Offer Yehudai, the CEO of Arya, a product that helps couples re-ignite intimacy in their relationships. Prior to Arya, Offer was the President of Fyber, which was acquired by Digital Turbine in 2021.

In this episode, Offer and I discuss the process and methodology of launching a consumer product. Among other things, we explore:

• Offer's philosophy for launching and growing consumer products;
• How to balance the desire to grow as quickly as possible and seize a market opportunity with the necessity of building a strong product foundation;
• The most appropriate focal metrics to optimize against as a product is called, and how those metrics might change over time;
• The right approach to thinking about audience targets at the earliest stages of product development, absent data;
• How to manage product optimization at the early stages of product growth;
• The right approach to monetization at the early stages of product growth.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

• INCRMNTAL⁠⁠. True attribution measures incrementality, always on.
• Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about.