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Season 3, Episode 25: How to launch an app (with Offer Yehudai)

Mobile Dev Memo Podcast

CHAPTER

Engaging the Disengaged: Lessons from Consumer Behavior

This chapter addresses the challenges of retaining consumers who show initial interest in products but often disengage, drawing parallels with gym-goers who abandon their resolutions. It emphasizes the importance of understanding audience targeting and user feedback in product development, particularly for startups, while critiquing the over-reliance on viral marketing strategies. Additionally, the discussion highlights insights gained from consumer behavior around a relationship app, particularly the willingness of millennial women to engage with relationship-enhancing technology.

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