Growth In Reverse (Newsletter Growth & Email Marketing)

Brutally Honest Newsletter Roast: What Works, What Doesn't, and What to Fix

30 snips
Mar 19, 2025
Listeners can learn from a live newsletter roast, featuring a deep dive into a subscriber's landing page. The hosts discuss crucial elements for better engagement, including layout improvements and the creation of personalized welcome emails. Insights on audience segmentation are shared, alongside recommendations for enhancing social media profiles. The importance of authentic storytelling in boosting engagement is emphasized, along with best practices for branding and presentation. Don't miss the tips on optimizing newsletters for higher subscription rates!
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ADVICE

Landing Page Optimization

  • Remove the giant arrow image and unnecessary header elements from the landing page.
  • Focus on a clear headline, email field, and concise value proposition above the fold.
ADVICE

Showcase Expertise

  • Replace generic images with a behind-the-scenes photo of Daren.
  • Highlight Daren's experience producing medium-budget indie films to build credibility.
ADVICE

Separate Free & Paid Offers

  • Separate the newsletter signup from the paid membership offer.
  • Focus on getting people onto the free newsletter first, then offer upgrades later.
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