The Game with Alex Hormozi My Simple Principles to Email Marketing | Ep 784
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Oct 30, 2024 Discover the transformative journey of mastering email marketing. Gain insights into overcoming initial hesitation and inexperience. Learn strategic tips for crafting effective emails and managing the fear of unsubscribes. Explore the importance of regular campaigns, content experimentation, and audience segmentation. Enhance your understanding of click-through rates and why written communication remains a powerful tool for engaging customers.
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Hormozi's Email History
- Alex Hormozi discusses his past avoidance of email marketing in his businesses.
- He only started writing emails for Acquisition.com, due to his sensitivity to the written word's permanence.
The Power of Written Word
- Written words hold a unique power and permanence compared to other content formats.
- This permanence can make written communication feel more consequential, like a binding agreement.
Avoid Strict Cadence
- Don't commit to a strict email cadence.
- This avoids pressure to send subpar content and allows flexibility in delivery.
