How Red Bull Uses Sports to Sell 12 Billion Energy Drinks Each Year

Discover how Red Bull transformed into a powerhouse by engaging deeply in the sports world. The podcast dives into their savvy business model that sells 12 billion energy drinks annually, emphasizing their strategic sponsorships. Learn about their high-profile investments, from soccer managers to Formula One teams, and how these choices elevate their brand’s market value. Red Bull isn’t just selling drinks; they’re redefining marketing through sports. Tune in for insights into their unconventional journey since 1982!