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6min chapter
How Red Bull Uses Sports to Sell 12 Billion Energy Drinks Each Year
The Joe Pomp Show
Red Bull's Dynamic Marketing Strategy in Sports
This chapter explores Red Bull's innovative marketing strategy through sports investment and unique promotional tactics. It traces the brand's evolution since 1982 and examines how its unconventional approach has solidified its dominance in the energy drink market.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode