How Red Bull Uses Sports to Sell 12 Billion Energy Drinks Each Year
The Joe Pomp Show
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Exploring Red Bull's Sports-Driven Business Strategy
This chapter explores Red Bull's innovative business model that capitalizes on sports sponsorships to drive the sale of 12 billion energy drink cans annually. It discusses recent developments in their sports initiatives, including the hiring of a soccer manager and the impact of their Formula One team and esports on market value.
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