eComFuel

Lessons from the King of Automation

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Jun 30, 2023
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INSIGHT

Business Approach

  • David Moore, a self-proclaimed "specialist," prioritizes operational efficiency over aggressive marketing.
  • He leverages data and automation to attract and retain customers, focusing on a high repeat business rate.
ADVICE

Data-Driven Decisions

  • Leverage SQL databases for comprehensive data storage and analysis.
  • Integrate this data with other business systems for enhanced customer service and decision-making.
ANECDOTE

Customer Scoring System

  • David's team uses SQL data to assign customer value scores (1-10), informing customer service interactions.
  • High-value customers receive prioritized support, like free shipping or discounts, based on their score.
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