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Early Blog Launch And Traumatic Pause
- Lauren started a fashion-focused blog after internships in New York and quickly grew an audience within months.
- Three months after launching she suffered a life-changing airplane propeller accident that paused her work for ~2.5 years.
Building A Product During Recovery
- During her recovery Lauren co-founded a toxin-free dry shampoo line with friends while living with a best friend.
- The product line included shade matches for blondes, brunettes, and redheads and later expanded the founding team.
Rebrand Fueled By Vulnerability
- Lauren met her husband and later rebranded her blog with friend Julie Solomon after a collaborator (Lauren Sims) relaunched content.
- The rebrand focused on vulnerability and writing about fears and authentic passions rather than checklist content.